Our brief for the 2022 Annual Exhibition of the Society of Scottish Artists was to strip the organisation's brand back to its bones. The keywords were minimal and austere. Taking a much more typography-based approach meant we could use the design to allow the artworks in the exhibition to take centre stage. The strong type style that we had created during the organisation's earlier rebrand meant that we could push the look while making sure it all felt part of a cohesive overall brand.