This was the first opportunity to flex our fresh rebrand of the Society of Scottish Artists. We were excited to show off the new brand in the real world, and how it weaved through both the digital and printed assets we created for the exhibition. The gradients gave us a really dynamic backdrop to complement our new bold typography style. This was also our first opportunity to show how the brand marquee worked well on artwork labels, allowing the brand to be recognisable without it competing with or detracting from the artwork itself.