Branding gold. Efortknox makes gold divisible. It takes a moment to get your head round this one (it took me a few moments too). This means you can use gold to purchase anything from a Lamborghini to a latte using a simple card. Eftkx needed the full brand package, from an initial creative workshop & audits to helping design pitch and investor decks. The feel of the brand had to speak to high net worth consumers, so it had to feel refined and indulgent.