Delicate. This one went far beyond design. The writing cards were designed and produced in collaboration with Held in Our Hearts and Loughborough University. They have been created as a means for bereaved parents to connect with and remember their precious baby. We were humbled to be part of this project, for which we were asked to design a card to send to bereaved parents. Some jobs go way beyond design. This was one of them.
Josh responded so thoughtfully to an almost impossible design request: to create notecards for moments so tender and sad that any feeling of 'design' could feel like an encroachment. Josh understood this completely, and I couldn't be more proud of the graceful and understated result of his work, which has already touched so many parents.
