Bluestone of London needed a brand a cut above the insurance industry standard. To make sure the company stood out from its competitors – both visually and through its written content. Throughout our initial workshops, phrases like 'private members' club' and 'boujee' kept cropping up. It was right here that we were setting the tone of what we wanted this brand to look and feel like. It needed to feel timeless, but like it had been there forever. A classic feeling word marquee and well established typeface, paired with soft and bold marble textures, set the stage for Bluestone's next chapter of business.
Running a business is tough enough but ensuring your vision is reflected through a website for the world to see, was challenging. Josh’s personable approach, focus and passion for his work helped me tremendously and I cannot thank him enough.
